Paul Frank, WeSC and Obey Clothing
There are some awesome streetwear clothing brands out there now a days. Each clothing brand have their own individual designs and styles and they get their influences from what they know. There are also a lot of different streetwear clothing brands which means that the competition is tough. This is not a bad thing though because the buyer is the one that wins. In order to survive in this retail market means that you have to stay ahead of the crowd. This has meant the clothes have become more individual with original designs and innovations in looks.
Paul Frank Industries is a clothes label from west coast of America. It was started by a fashion designer called Paul Frank and his good friend Ryan. The clothing brand is famous for its colourful characters that star on the clothes. The most notable of these is Julius, the smiling monkey that is the face of the label. Paul Frank accessories like toys, keyrings and sun glasses that are inspired by vintage chic.
Obey clothing was created by street artist Shepard Fairey. Shepard’s stencil art has become more popular and prolific and so has the clothing. Most Obey clothing designs feature the same street art that are found on city streets around the globe. They have big colourful prints and graffiti designs. The rise of Obey clothing can be charted by the amount of press attention they have seen recently because of the Obey “Progress” and “Hope” t-shirts. The designs feature some of Shepard Fairey’s most controversial artwork to date and have been causing a stir.
WeSC clothing is a streetwear label from Sweden. They are well known for the bright colours and simple designs featured on their clothing. WeSC stands for We are the Superlative Conspiracy which represents the streetwear labels ethics. WeSC clothing is individual and creative and they have also branched out into the music market. WeSC headphones are adored for their high quality sound and stylish street style.
With all those urban streetwear clothing labels out there, it can be difficult to choose which label fits in with your style. Especially as these clothing styles have their own individual niches. Urban clothing is mostly made up of clothing brands either worn or owned by hip hop and rap artists. Streetwear labels are more likely to be started by street artists or designers that use innovative art techniques to make clothing designs. There is also a more high end of the streetwear market that caters for a more expensive look. This is down to the style being adopted by designer labels and high street shops.