Archive for October 21st, 2009

Copywriting 101: Meet AIDA, Up Close And Personal

Wednesday, October 21st, 2009

AIDA who? If you’re thinking about the beautiful chick standing on the street corner, you’re on the wrong website. But if you want to turbocharge your copywriting talents to the highest level, AIDA is worth knowing, up close and personal.

 

In fact, AIDA is a great advertising copywriter’s best friend.

 

This principle works for any situation, from purchasing a can of soda or a brand new house.

 

It works for press releases, print ads, jingles, billboards, sales letters, brochures, newsletters and any other form of advertising media.

 

And yes, it can absolutely work for your website.

 

AIDA is the most primitive yet most powerful principle when it comes to advertising.

 

It stands for Attention, Interest, Desire and Action.

 

It summarizes the goal of every copywriter, to catch attention, draw an interest, impact and raise response through firing up feelings with the use of words.

 

Each component is vital in creating sales-pulling copy. If you want to write the most effective, most persuasive and most powerful content, let’s get friendly with AIDA up close.

 

Attention. If your copy can’t grab a reader’s attention it’s practically useless copy. This is the reason why a striking headline matters, striking enough to get the reader to stay on your site longer and interesting enough for the reader to read some more.

 

Power words work miracles if you want to get noticed. If used the right way and placed in a strategic location, these words can make your reader spellbound.

 

Interest. Since you already grabbed attention, it is essential to keep interest before your reader hits the order button. If you’re selling something, carry on with the benefits and give more reasons why purchasing is a must. If you want to inform, provide relevant facts and assure the reader that you can provide solutions.

 

The key is to make the reader feel you are concerned and that you are willing to help them out. This is when empathy counts.

 

Desire. If you want your readers to be interested with what you are offering, you must be able to connect with their feelings. Be realistic and make the readers understand how you can make life easier them.

 

Make your offer so irresistible, that you’ll get hooked if you read through it yourself. If your content makes you yawn, your reader must be snoring by now.

 

Action. This is the last and most important component in becoming an effective copywriter. A good copywriter is able to draw the reader to a call for action and to click the buy button.

 

This is what separates you from other copywriters. If you want to make money online or in direct mail… become acquainted with AIDA, she might give you the breakthrough you’re after

My First Mini Dell Experience

Wednesday, October 21st, 2009

Having been amongst the first to purchase the Dell 910 Mini I wanted to share my experience with others that might be thinking about acquiring this item or one of the other sub-notebook or ‘netbooks’ as they have become known. I manage a web design agency and I’ve been considering the idea of acquiring myself a moreportable laptop as my old Dell Inspiron from 2003 is as heavy as a brick.

Shortly after having retired the old Dell to my girlfriends house (I couldn’t face lugging it back and forwards any longer so it just lives there now, I might well do the same with myself one of these days soon!) it stopped charging and wouldn’t run from the mains, so eventually when I gave it to my tech to repair he found out that it was one of the known faulty models, the 5150 which developed a problem with the motherboard overheating after prolonged use, this I found out about 2 years after they stopped replacing them as part of a class action lawsuit, shame I’m two years too late to get it replaced for free!

Ah well what’s 150 quid for a factory refurbished Motherboard off ebay, compared with years of loyal service in spite of being dropped a couple of times, spat on repeatedly, eaten over and all manner of other not recommended usage styles! I even used to have it hooked up to my TV via the onboard S-VHS port and watch films on it, so it has seen some action, oh yes!

However, this was all inspired by my step dad who just bought a top of the range Toshiba Portege at around £1,200, but he’s at that time in life where 1,200 quid is affordable, where as I’m still in financial recovery from my last divorce (yes there was more than one!)! So I stumbled across the Dell Inspiron 910 Mini on the Dell website whilst looking at specs of laptops for a client, and there it was £299 inc VAT and delivery. What a bargain I thought!

Anyway there I was flexible friend on hot standby, wrist twitching ready to buy, but wait a minute I thought, why am I buying this, do I really need it? No, I don’t NEED it I just HAVE TO HAVE ONE! So then some sensibility came over me and I put my credit card away, feeling all pleased with myself at having managed to resist an impulse purchase!

However, the next day my step Dad needs me to take a look at his new Toshiba because he can’t get the music software to work and can’t get it to see the other machines on our network (this job for me, comes with the territory!) So I happen to have to work on this ultra lightweight new laptop, wow I’m amazed at how light it is, especially compared to my old Dell 5150! I wish I had cash spare to invest in one of these I thought! I noticed he didn’t have my recommended security software installed though.I installed my recommended computer security software: Avast Anti Virus and Spybot Search & Destroy, these two packages make up my standard protection for all my PC’s, and they’re free for home use.

The next day I had to go to a client’s and as the appointement was first thing in the morning I went straight from my girlfriends house and took the old 5150 with me (which gives me a great excuse to call in on my way back and drop it off, coincidentally around about lunchtime when there might be the chance of a ham, cheese and salad sandwich on the go! Yum, she is soooo good to me!) So anyway, I about put my back out trying to put this incredibly heavy laptop in the car passenger foot well whilst sitting in the drivers’ seat! So having experienced the new lightweight machines first hand, and realised I do have a genuine requirement for the new Dell Inspiron mini after all, weighing in at around 1kg, you know I planned to get that credit card out again as soon as possible!

So as I had a management meeting that afternoon I informed my Finance Manager I would be ordering one and that was that. It was Friday October 3rd when I placed the order on the Dell website, and on the 8th I got back from a customer meeting to find a tiny cardboard box on my desk with the Dell log on the side, I thought that it couldn’t possibly be the new mini as the confirmation email I got said it would arrive on or around the 20th October, but sure enough it really had arrived! Just a 5 day turn around, wow!

So I’m like a kid in a sweet shop thinking “best day ever” (See Heroes Season 3), I was ecstatic and carefully unpacked it, tossing instructions and disks to one side of course, “read those later” I thought. I got it out and started setting it up straight away, you know remove Dell Support Centre and all the other junk software these things come with these days. Why they can’t just send you a blank windows installation I don’t know, more advertising!

As it has an integrated web cam I also downloaded Windows Live Messenger and had a short video chat with my fiancée whilst she was doing her house work, superb!So next I Googled ‘mobile broadband suppliers’ and toyed with ordering the USB dongle from Three, as their 5GB monthly allowance is only 15 quid a month so the best looking deal, providing those coverage stories you hear about Three Mobile are not really the case! (Update: Yes the coverage is lousy in all the areas I want to use it, even at my desk I have to connect the dongle to a USB cable and hang it from my roof to get 1 bar signal strength, ridiculous buy another brand!)

Anyway, it was soon time to go and pick up my daughter from school so I thought yeah I’ll take it with me and even though I don’t have the mobile broadband USB Modem yet I can continue setting it up in car park if I’m early. I was early, so I turned it on, it said:

Windows could not start because of an error in the software.

Please report this problem as :

load needed DLLs for kernel.

Please contact your support person to report this problem

As we say in England from the popular Catherine Tate sketch “Computer says no…”

Ah dear, it was great fun whilst it lasted, all of about 2 and a half minutes!Then followed a two and a half hour telephone marathon with Dell support in India :-( Apparently they were so quick to ship it to me that my service tag isn’t on their system yet. Service Tag? What does that have to do with it not booting up?

In my opinion good support is simple, it’s not like we’re dealing with complicated server virtualisation here. It’s a Dell 910 mini laptop, which has an error on the screen when you try to start it up, every time, send a replacement! “We don’t’ know what the service tag is so we can’t do that”, I was absolutely livid. In spite of insisting to speak to the supervisor, I got absolutely nowhere, and they probably thought they had handled that call in the appropriate manner!)

They suggested I called back in 24-48 hours, well I explained to them exactly what I thought of their suggestion as I’m sure you can image, but to no avail. I did indeed have to call back today and they have agreed to send me a replacement unit as it is within 7 days of delivery.

I hope the replacement arrives as quickly as the original unit did…

So conclusion? Apart from the fact it doesn’t work (a faulty drive in my opinion) and for the life of me I can’t get it to boot from an external drive or USB key (it doesn’t have a CD or DVD drive you know) it feels really solid, looks lovely, and is nice to handle (sounds a bit like the ideal partner to an i-phone 2.0 doesn’t it!).

Like most reviewers have stated , the keys are small (but blackberry users manage and they are larger than those keys) and the right shift key is tiny and means you can’t type an @ in the usual fashion. But the screen is nice, 3 USB slots, a monitor connector, Ethernet and earphones and mic connectors although it has both speakers and mic internally so you can video conference without having to plug anything in.

On the whole, I would recommend it, providing you get one that works ! I am also yet to try it with LogMeIn which is my preferred way of dealing with how to access emails, lots of passwords, specialist software and all that kind of thing when you are out and about. Possibly the screen is going to be too small to be able to work with for extended periods of time, but I’ll let you know when the replacement arrives and I have had chance to give it a proper testing, assuming that one doesn’t break on me as soon as I start urm ‘configuring’ it!

Further Update: So I have had the Dell Mini for about erm, wow nearly a year now! It would never work with LogMeIn over the 3 dongle. To be fair Three were very helpful, until we took the dongle out and used it in another one of my machines and were able to connect on LogMeIn without any problems, at this point they referred me to Dell, at which point I lost interest!

It is all to do with one of the browser settings, not remembering itself when you select the check box and hit OK. I can’t remember which one it was now, and maybe internet explorer 8 will have fixed the problem or it might work on Firefox browser instead, I just never got round to trying to sort it out again and tend to use the Mini more now to read the news in bed with my cup of tea in the morning.It’s just so convenient being so small, and another great feature is it’s near instant turn on. If you just shut the lid it goes into standby, open the lid and it comes back on again within seconds.

It is too fiddly to use for really extended periods but it is great for checking your email when you’re out and about, or for a quick impulse surf when you can’t be bothered to turn the main pc on and you want to remind yourself what other films that actor or actress was in for example!If it was connected to one of those big lcd monitors then it would be like working on a normal pc, especially if you plugged in an external keyboard and mouse.

It’s a great little machine though and also works quite well down the pub, because I can actually fit it in the pocket of my big coat, and that is proper cool, except it doesn’t like beer puddles much so I tend to avoid taking it most of the time, unless I know I’m going to need to log on, but then the pub has got a sexy new Mac which is already covered in beer so I prefer to use that (any excuse to get behind the bar really!)What is so magical about being able to go behind the bar at your local anyway? I suspect if I actually worked there it would soon wear off!

In summary though it has not had any hardware problems since the initial replacement was received. On the whole I have found that Dell kit tends to be pretty reliable anyway, especially when you are dealing with the more business based items whereas this is obviously more consumer oriented. With a Dell if they are going to breakdown they will usually do so within the first six months of use and generally after that they will keep going until they reach their recommended service intervals such as changing the disks after a couple of years and that kind of thing.

It should be made clear though that these mini Dell laptops/netbooks, call them what you will, do not having a traditional hard disk drive inside them. A normal hard drive has a disk inside it that physically spins round and a ‘head’ which moves backwards and forwards over the sectors quite like the relationship between the stylus and the tracks on an old fashion vinyl record !

The hard drives within the Dell mini, and other netbooks too I should image, are solid state, that is to say they are rather like USB flash drives or memory keys. In fact I think from a picture I saw they look more like RAM memory chips all joined together than a single physical device. The advantage of using solid state memory over traditional hard drives is that they use less power, they are not as heavy and they are quieter.

My machine is blissfully quiet in comparison to any of my other computers, desktops or laptops. Although if you are super-sensitive to noise like I am then you can notice a very slight hum or whine when you give it something to do that requires it to access the hard drive. Most people probably will never hear this but if you are familiar with the faint hum from your mobile phone charger or other devices of that ilk that transform power from one state to another then you might know what I am talking about. It certainly isn’t a problem though, although the power adapter for the machine itself does make some odd noises if you listen to it closely. It is similar to a mobile phone charger though, not like a traditional laptop power adapter, and this makes the whole thing much more portable.

My favourite aspect of this machine is that in some it elicits the same response as having a small puppy or kitten out and about with you, especially down the pub where if you get it out to a bunch of girls you can hear the ooh and ahhh’s of girls who think something is cute! That is priceless!

A Clean PC Registry Makes Your System Faster

Wednesday, October 21st, 2009

Computers make our lives better, but sometimes they make us crazy. Why is it that computers choose to run slow just when you really need them for something important? I don’t know what that is, but one way to make sure your computer keeps running fast like it should is by using a check windows registry files on a regular basis.

The slow computer is the most-often reported problem for most compute pros. While most experts first check the anti-virus and anti-spyware features on the PC for problems, normally it comes down to getting the Windows registry cleaned up. cleaning computer registry files is a question that I get quite a bit, but I don’t normally advise average users to try messing with the registry files by themselves.

These programs, like your anti-virus and anti-spyware programs keep your computer running in top shape. The Windows registry is the most important, yet the most vulnerable part of your operating system. If your registry gets corrupted, it’s like your computer has lost its road map on a very long trip. Registry files can get corrupted in any number of ways; poor quality software, power glitches, viruses and spyware and even removing software programs can cause registry errors.

What is a registry file? It’s simply the nerve center of the PC - it is where all the computer’s settings are stored. If you mess up your registry, you are going to have problems - bank on that. There are many detailed instructions on the web on how to clean registry entries by hand - but it’s much better to do it using software. A good registry cleaning utility is simply a must-have tool for any computer user that depends on their machine.

These utilities scour your computer for registry errors, corrupt files and other things that slow your PC down and make it freeze up and crash. When it finds those errors, it can automatically correct them for the user without having to do the dangerous work of modifying registry files manually. You need anti-virus, anti-spyware and now you need a good registry utility.

Don’t neglect the regular maintenance of your computer - a virus scanner, anti-spyware program and you should download registry fix software, it is a must-have in your PC security arsenal.

Steps to make a webcomic

Wednesday, October 21st, 2009

Today I will be sharing about steps to make a webcomic.

Webcomics is one economical way of making your own manga.

Steps on how to start a webcomic: General steps

  1. Sketch your manga on paper.
  2. Scan the completed manga comic into your working personal computer.
  3. Add inking and toning to the manga comic with a image editing software.
  4. Do some cleaning up with the manga comic.
  5. Add speech balloons to your comic, in accordance to the script of your storyplot.
  6. Readjust the size of your overall manga comic. Save image, picture, file to a web-compliant image file (jpg, png or gif).
  7. Upload the files into the gallery of your site. And of course, arrange the pages within the picture gallery.

For more details on steps to make a webcomic, click here at http://manga-journey.com/how-to-start-a-webcomic-general-steps and http://manga-journey.com/how-to-start-a-webcomic-reasons-for-a-webcomic.

A post about the good points & bad points of starting a webcomic is also found in the above links.

This article is brought to you from Manga Journey, a blog about becoming a comic artist.